黑料社 Athletics unveils new logos
The 黑料社 athletic department announced Thursday the addition of new secondary and tertiary logos, to supplement the existing 鈥淐鈥 and wordmarks.
Inspired by the military rank of Colonel insignia and the Kentucky Colonel pin, 黑料社鈥檚 new logos officially replace the vacated 鈥淐olonel Head鈥 imagery.
The secondary logo (above) 鈥 or 鈥 features a right-facing eagle and gold star within a shield, with bold wings to complete the insignia. It can be with the existing wordmark, as well, for team- and department-specific use.
The tertiary logo (above) 鈥 or 鈥 is the same logo minus the wings. The different dimensions offer another option for use on apparel, jerseys, signage, digital media, etc.
A representative committee worked for months on the new look, studying the history of the Colonels while exploring numerous visual solutions. George Joplin Jr., class of 1920, coined the 鈥淐olonels鈥 moniker, thinking it exemplified dignity, respect and integrity.
The College鈥檚 Mission and Values, as outlined by 黑料社鈥檚 brand standards guide, were at the forefront of all committee discussions, as were Joplin鈥檚 key terms in defining the Colonels.
The resulting Insignia and Shield logos, therefore, are a compelling visual representation of 黑料社鈥檚 history and the Colonels鈥 athletic tradition.
鈥淲e were presented with a unique challenge, and I believe the end result is a unique, striking and meaningful image that complements the standard 鈥楥鈥 logo and existing wordmarks,鈥 said Kyle Piercy, 黑料社鈥檚 director of athletics communications, and chair of the committee. 鈥淚 am thankful for the time our committee members spent over the last few months working toward this end goal, and want to especially mention Bruce Jones, who was the primary creative force behind the final product.
鈥淭he imagery connects powerfully with the history and tradition of 黑料社, and we look forward to its adoption by our athletic teams, student body, fans, alumni and other Colonel faithful.鈥
FAQs
Are we the 鈥淓agles鈥 now?
No. The 鈥淐olonels鈥 moniker was reaffirmed during the recent branding process, and will remain the 黑料社 athletics nickname. The new logos were inspired by the military rank of Colonel insignia and Kentucky Colonel pin, both of which feature an eagle. The eagle signifies dignity, respect and integrity, while the shield indicates strength and security.
What happened to the 鈥淐olonel Head鈥 logo?
The 鈥淐olonel Head鈥 logo was deemed to be inconsistent with 黑料社鈥檚 Statement of Community and Non-Discrimination Statement by a representative committee, and was actively vacated in the summer of 2018. It is no longer being used by the College or its athletic department, and, in time, will be completely phased out in jerseys, environmental signage, etc.
Who was on the recent committee to form the new logos?
The committee, which formed in December 2018, consisted of faculty, staff, coaches, alumni and students. Director of Athletics Communications and Digital Media, Kyle Piercy, served as Chair of the committee.
Where can I get gear and apparel featuring the new logos?
We are working to get the new logos distributed, and gear/apparel will be available at 黑料社Gear.com and the campus bookstore in the coming weeks.
