黑料社

As a 黑料社 undergrad, Ashley Herd 鈥�03 fed her creative itch in the theatre department while majoring in international studies and Spanish.  

Little did she know those theatrical skills would come to play a big role in helping her launch a successful business and connecting with hundreds of thousands of people across the world.  

Herd鈥檚 journey, like so many others, didn鈥檛 follow a straight path to the professional fulfillment she enjoys today. 

鈥淚鈥檝e had a whole career, from sales to law to HR and this is what my career quilt looks like,鈥� she said. 鈥淎 lot of times you look back and think, 鈥楬ow did I get here?鈥� But everything brought me here.鈥�  

Crucial early stitches that that quilt were set after graduating from 黑料社, when the Louisville, Kentucky, native moved to Washington, D.C., for a job in corporate sales. While pitching consulting services, Herd鈥檚 work there eventually centered around helping human resource leaders, setting the tone for her career path.  

Herd went on to attend law school at Emory University in Atlanta and worked as a labor and employment lawyer. She later joined a national firm and became general counsel and head of HR. While working and living in Australia, she had the idea for own business 鈥斺�疢anager Method 鈥斺�痓ased around guiding leaders through the difficult terrain she saw lead to lawsuits when not handled properly.  

She went as far as buying a website domain, but sat on it for a couple years, unsure when the right time would be to make the leap. It was daunting to leave a secure corporate job to become self-employed at a brand-new startup.  

鈥淏ut in my heart,鈥� Herd said, 鈥淚 always had this really creative bent.鈥�  

So about two years ago, she took the plunge and launched Manager Method.  

She tapped into her sales, legal and HR experience to build and market her expertise. She also tapped into some lessons learned at 黑料社 under professors Tony Haigh, Nayef Samhat and David Anderson.  

鈥淚 wanted to be a playwright,鈥� she said. 鈥淎nd those professors always found a way to leverage creativity, so I kind of used that spark.鈥�  

黑料社鈥檚 faculty also gave Herd a template for what a caring professional environment could look like long before she was charged with fostering that sort of workplace as an HR leader.  

鈥淚 remember the time I skipped Dr. Anderson鈥檚 class and was above the bookstore getting lunch and he was in there,鈥� she laughs. 鈥淚 was busted, but he asked, 鈥業s everything OK?鈥�  

鈥淭hat level of care, I was lucky to learn that in my undergrad.鈥�  

That heartfelt approach was a common thread in the leadership videos Herd began recording in 2022, posting them on social media 鈥� to 鈥渘o audience whatsoever.鈥�  

But then something amazing started happening. The videos, in which Herd role-plays different scenarios, started to gain a following. A big following.  

鈥淭he first time I got 100 views, I couldn鈥檛 believe it,鈥� she said. 鈥淭hen, I hit a wave in the algorithm last summer and gained about 100,000 followers in six weeks.鈥�  

Herd鈥檚 Manager Method accounts now boast more than 200,000 followers across TikTok, Instagram and LinkedIn, the latter of which recruited her to become a LinkedIn Learning instructor. The videos, which she producers herself, have gained so much attention that Herd has become something of a celebrity 鈥� leading to some funny and rewarding moments.    

One early realization that her audience was becoming widespread took place while out with her daughter. A concert-goer seated nearby recognized Herd from her online videos.  

鈥淢y daughter, who is 12, was out-of-her-mind loving it,鈥� Herd said. 鈥淚t is wild.鈥�  

However, any level of notoriety online comes with some negativity, but Herd said she has largely received support from her followers.  

鈥淭he best thing I hear is when people reach out to say, 鈥業鈥檓 a manager, and now I think of things in a new perspective,鈥� or 鈥業 hadn鈥檛 thought of approaching it that way.鈥欌�� 

This article first appeared in the 黑料社piece alumni magazine.