Spreading the word: MATISA WILBON IS TAKING HER MESSAGE TO THE PEOPLE

by Jerry Boggs

A woman speaks from a stage with the words TED x behind her.

黑料社 alumna Matisa Olinger Wilbon is making her voice heard across the social media landcape.

Matisa Olinger Wilbon 鈥97 has a message, and she wants you to hear it.  

Maybe it鈥檚 more accurate to say Wilbon has a number of messages, and she wants everyone to hear them all.  

To that end, the speaker/author/minister/ businesswoman/professor/coach is leveraging every communications tool at her disposal to reach her audiences.  

鈥淚 am across all of these platforms for a number of different reasons,鈥 she said. 鈥淎s I think about my work and what I do and my purpose, it's centered in empowerment, but it's also within the faith community, and it's in the education community, and it's in the equity community.鈥

And from those communities 鈥 those who watch her TEDx talk on YouTube about coping with grief, or those who see videos from the Atlanta church where she serves as an elder and member of the ministerial team, or those who see her on Facebook talking about equity 鈥 Wilbon receives heartfelt feedback about how her message arrived at a time of need.  

Those interactions fuel her desire to keep reaching out and continue to grow her platform.  

鈥淭he heart of who I am and what I feel like my bigger purpose is鈥 to equip, empower and educate people,鈥 she said.

Wilbon鈥檚 videos have garnered hundreds of thousands of views across Instagram, TikTok, YouTube and Facebook.  

A woman poses for a photo in a green dress.

Wilbon鈥檚 next initiative, which she named DisruptHer University, is described as 鈥渁 women's leadership network empowering and equipping women in ministry and the marketplace to lead their lives with confidence and competence.鈥  

Wilbon describes it as the culmination of a lifetime of study, teaching, preaching and leading.  

鈥淚t鈥檚 going to be a one-stop shop for scholarship, for camaraderie, for community, but also to educate women and empower them to become better and to make a difference in their own lives,鈥 she said.  

鈥淚 have a special connection to women who have felt like underdogs; to women who haven鈥檛 always found themselves with all the resources, but have a bright, bright light and a bright future.鈥  

That description sounds a little like Wilbon鈥檚 own story.  

A native of the Eastern Kentucky town of Hazard and a first-generation college graduate, Wilbon bucked the system at every turn. In high school, she was selected to join an all-star concert band comprised of high school students from around the country. She soon found herself the only student of color in a group of strangers touring Europe and playing music.  

She passed up a music scholarship to attend 黑料社 and was named a John C. Young Scholar while being active in 黑料社 Singers and 黑料社 Brass, and serving as president of the Black Student Union and the Pre-Law Society. She earned Distinguished Young Alumni honors in 2012.  

An anthropology and sociology major, Wilbon was awarded one of only seven American Sociological Association Minority Fellowships, paving the way for her graduate studies at Ohio State University, where she earned her master鈥檚 and Ph.D.  

鈥満诹仙 is really the place where I would become much of who I am today,鈥 she said. 鈥淭hat's where I started my sociology career. I was, and I am, a Beau Westonite. He's still a mentor and a friend to this day. I took a class with him and really just fell in love with sociology.鈥  

After completing her doctorate, Wilbon became a sociology professor herself, joining the faculty at Bellarmine University.  

鈥淚'm a teacher at heart from the time I taught my brother how to tie his shoes at four years old,鈥 Wilbon laughed. 鈥淚 didn't know it at the time. I thought I was just a little bossy, but that's OK.  鈥淏ut as I look back, teaching really is my call.鈥 It鈥檚 that purpose Wilbon is seeking to fulfill now as CEO of Wilbon Enterprises and a community and church leader in Georgia. Fulfilling those goals has taken her to the TEDx stage, the pulpit and social media channels, building an audience each day.  

鈥淔or me, it鈥檚 all been very organic,鈥 she said. 鈥淚 didn't set out to say, 鈥楲et me build this following.鈥 I just really tried to walk in purpose and do it wholeheartedly, and that has opened up doors for me to be able to have these platforms.鈥